Aviation Logistics wanted to go to market with a modern brand that inspired trust and visualized the essence of aviation. Their new brand has color and movement and a clear connection to the industry they serve.

Client: Aviation Logistics

Services:

Logo Design, Brand Standards, Identity System

Concept:

The triangles that are part of the logo have inherent movement as they fan up and take flight. The full color palette includes all regions Aviation Logistics serve, and each color is able to be broken out as a sub-brand for a specific hub location.