Each holiday season, the New York Stock Exchange gives back to the community by hosting their annual Tree Lighting. It was an honor to design the creative for the 94th year this event has taken place.

Client: NYSE


Services:

Design Concept, Social Campaign, Event Graphics


Concept:

The objective was to create a design that pays homage to the history of the exchange while also embracing the forward thinking nature of the business. The “ornament” at the center of the design is a bubble chart. The colors represent the brands of the companies listed on the NYSE, and the size of each circle represent the prevalence of that color in the listed companies’ brands.